We researched how the badge had evolved over the years. Initially the club adopted the badge of the Congregation of the Christian Brothers. As the Christian Brothers’ badge evolved, so did that of the club. Over time several versions of the badge had been produced, some in an abstract form, others more faithfully to the original. We were keen to retain as much of the beauty from the original form as possible in order to maintain the values communicated through the traditional design. The identity has been applied to uniforms, signs, merchandise and a range of special edition wines celebrating the merger.