WHAT WE DID
We analysed their site & their competitors’ sites. Their content and structure was simply not attracting Google hits. We structured & optimised their site creating city and state based pages with specific content to attract hits – this assisted with the site's search engine optimisation. We also fine tuned their identity giving them a more focused look and feel. The site was launched with a direct mail campaign to 20,000 businesses.
“For all the selected search terms, Salon Insurance Australia has achieved and maintained a number one ranking. As a result we have seen a massive jump in the enquiries. Previously we barely got one enquiry a week. We have now leapt to 10–15 enquiries a week. We are signing up more customers than ever before.” Matt Dawson — Director, Salon Insurance Australia