WHAT WE DID
A survey of KMA customers revealed that the existing name was not well recognised. Within KMA itself the company name was becoming diluted: ‘KMA Refrigeration’ … ‘KMA Air Conditioning’ and ‘KMA Services’ these inconsistencies were defusing the impact of their brand. We recommended a name and identity change that would reflect the new direction of the company. Working with KMA, their managers and staff, we created something clean & crisp that would reflect their core values: ‘Navaska’ a made up word (loosely connected to a Swiss word for snow). The new identity was applied to a wide range of items and launched to coincide with the creation of the new division.
“Navaska branding has armed us with a new confidence in our marketing – it has helped raise our profile and we have been able to break into new sectors that we simply had not dreamed of operating in before.”
Ross McLennan — Managing Director, Navaska