WillmoreDesign

MAYO Festival

An Immediate Presence

 

BACKGROUND

St Margaret’s Anglican Girls School is a well established Brisbane girls school. In 2009, the school launched an Arts Festival centred around the life and work of Daphne Mayo – a former student of the school. Mayo’s work is widely acclaimed and she holds a prominent role in Australian Art History – particularly since she was working at a time when the area of sculpture was dominated by men. The School required an identity that would reflect the vigorous nature of Mayo’s work and assist with the marketing of the inaugural launch.

 

WHAT WE DID

We created an identity which was strong & robust which reflected Mayo’s work and character. We chose a typeface for the identity which was sculptural in feel. We also created an exhibition catalogue which took the form of a calendar – a key aspect to all the graphic elements was to keep them elegant, but as simple as possible so that the artists’ work was dominant. The identity was applied to a wide range of promotional material from invitations to T-Shirts.

 

OUTCOME

“The brand identity helped us enormously, particularly in the preparation for the inaugural event – it gave us an immediate presence which helped us approach and attract the various high profile artists and sponsors that took part in the exhibition.” — Marcus Simpson (Gallery Committee Chair in 2009).

Exhibition Catalogue design with brand identity
Brand identity with a sculptural theme
Booklet about Daphne Mayo's life and work which was all printed