WillmoreDesign

CPR Wise

Important Training Asset

 

BACKGROUND

PR Medical has been supplying products to the medical sector for over ten years. It’s innovative founder approached us with an idea to develop a range of emergency boards that provide common sense instructions for a variety of

life threatening scenarios.

 

WHAT WE DID

We worked with PR Medical and helped create a brand for the main product – CPR Wise – a magnetic chart, which gives step by step instructions for the first responder faced with Cardiac Arrest. The chart incorporates the latest recommendations of ILCOR (the International Liaison Committee on Resuscitation) features straight forward graphics & diagrams. We also created a simple website, which helps market the product and the company’s highly practical hands-on small group training.

 

OUTCOME

“The boards have been well received amongst our customers and have played an important part in our training programs in offices & hospitals.”

Ralph de Plater — Director, PR Medical