Establishing a unique position in
the market place for your product or service is vital to ensuring a sound platform for any creative branding work. A successful brand strategy needs to have the input of key board members, stakeholders and managers
in order to gain traction and buy in.
• Branding Workshops
• Brand Positioning
• Brand Planning
Our Approach to Brand Strategy
Our starting point (and this might sound strange), is with your competitors! It is important to build up a clear picture of who your competitors are and how they market themselves.
It is only by having a clear understanding of what your competitors' position is that you can begin to work out where you are placed. From this point, it is then possible to hold workshop meetings to determine an organisations long term objectives, which in turn establish the organisation's desired position for the future.